We designed special promotional packs for Nando’s crisp range. Grabbing the attention of the appropriate audience was the key objective. Subsequently we were asked to design the regular pack for the newest flavour in the range – PERi-salted. Again, colours and style to shout from shelves were vital to compete in a crowded sector. We also wrote distinctive, tongue-in-cheek back of pack copy.

illustration / packaging / food and drink / retail