Polylytics is a young business that builds bespoke software solutions for specific business problems. They asked us to design an identity that would match their professional yet unconventional approach to solving problems thereby making them stand out in a competitive sector. We worked closely with their enthusiastic team and shared ideas throughout the design process.

The resulting logo is a three-dimensionally ambiguous letter P within a shape that is seen either as a solid cube or a flat hexagon. These optical illusions neatly point to Polylytics’ ability to find solutions by looking from more than one angle.

identity / technology